Higher Education

Our clients have generated
$900M+ in revenue
using data they already had.

Most universities are sitting on untapped potential.
We help you see it, connect it, and act on it… without ripping out your existing systems.

$900M+
Tuition Revenue Generated
Over 5 Years
60,000+
Students Enrolled Through
Data-Driven Targeting
13.5×
ROAS Sustained
Over 5 Years
90 days
To First
Meaningful Results

The Loop Most Leaders Are Stuck In

You have the data. You have the team. But something's not connecting.

Teams Operate in Silos

Enrollment, advancement, alumni, athletics: each team has its own dashboard and its own version of "the data."

Decisions Rely on Incomplete Pictures

Every strategic question requires meetings, report reconciliation, and a slow hunt for the source of truth.

Vendors Create New Problems

Another CRM. Another analytics platform. Another 18-month integration that still misses the board’s questions.

Potential Stays Trapped in Messy Data

Student records, engagement history, giving patterns, enrollment trends — all somewhere, rarely actionable in time.

University of Cincinnati Online: From Guesswork to Growth

How one university turned scattered data into $900M+ in tuition revenue over 5 years. See our higher ed work →

The Challenge

UC Online had student, marketing, and enrollment data in different systems. Millions were being spent without knowing which channels drove enrolled students.

The Approach

Oodle connected Salesforce, Slate, SIS, and marketing platforms into a unified view — no rip-and-replace.

The Result

Within 90 days, UC Online could optimize spend, target high-propensity students, and scale programs with real demand.

$900M+ Tuition Revenue Generated Over 5 Years
60,000+
Students Enrolled Through Data-Driven Targeting
13.5×
ROAS Sustained Over 5 Years

How Oodle Connects the Dots

Oodle doesn't replace your systems. We connect them — and make them smarter. Learn about OodleIQ →

Connect
What We Do

Integrate with Salesforce, Slate, Ellucian, Workday, LMS, SIS, advancement, and marketing platforms.

One source of truth. No more reconciling three reports to decide which number is right.
Analyze
What We Do

Apply machine learning to find patterns: retention risk, donor propensity, demand signals, and channel performance.

You stop reacting and start anticipating what is likely to happen next.
Act
What We Do

With expert cross functional teams and best in class technology methods, we deliver outstanding digital results for universities.

Your provost, VP, or director gets actionable answers in seconds.

Three Things That Change When You Can See the Whole Picture

This isn't about better dashboards. It's about better decisions.

1

Confidently Ensure Quality New Student Growth

Monday alert: 30-day comparative testing insight identifies most effective CPL campaign approach.
BeforeFind out you're behind in leads days before the period closes.
With OodleIntervene in advance and net 25% growth in new student enrollment.
2

You Stop Guessing Which Campaigns to Cultivate

OodleIQ identifies 2,400 high-propensity messaging creative and campaign indicators. Conversion rates triple.
BeforeSegment by class year.
With OodleTarget by behavior, capacity, and propensity.
3

Boost Awareness Across the Decision Making Journey

Before investing $500K in new program marketing, OodleIQ checks demand, competitor signals, alumni network fit, and format preferences — then helps optimize launch.
BeforeBuild it and hope.
With OodleValidate demand before you spend.

What This Looks Like in Practice

Most clients see meaningful results within 90 days. Here's the typical roadmap.

Foundation
30 Days
  • Connect systems
  • Map data
  • Identify top 3 priorities
Teams stop arguing about which data is right.
Momentum
90 Days
  • Predictive models
  • Act on insights
  • Measure results
  • Refine based on wins
Early wins: saved students, doubled conversion, smarter spend.
Transformation
First Year
  • Embedded operations
  • Loop keeps learning
  • Expand use cases
  • Culture shifts
You anticipate problems instead of reacting to them.

Why Oodle?

Three reasons higher education leaders choose us — and stay with us.

Built for Higher Ed – Not Retrofitted from Retail

We understand that a student is not a customer, enrollment cycles are not SaaS funnels, and decades of legacy records matter.

Not dashboards. Expert & AI advisors.

Most vendors hand you a dashboard and say "good luck." We answer in plain English and recommends action in partnership with a team of experts every step of the way.

Integrates with what you have

No 18‑month, $2M transformation project. We connect the stack you already own and make it smarter.

Questions We Hear Most

Transparent answers to the concerns higher education leaders usually raise first.

Most platforms show what happened; Oodle predicts what is likely to happen next and what to do about it and managed the entire digital landscape in one single area.
Most clients are up and running in 30 days with minimal IT involvement. We integrate; we do not replace, and then we scale together.
Messy data is the starting point. We clean, normalize, and model around real-world higher ed data.
No. OodleIQ is designed for both technical and non-technical leaders to connect, gather insights and act seamlessly.

Strategy, Creative, Technology, and Media Under One Roof

Oodle is a digital growth partner helping universities connect their data, strategy, and marketing to drive measurable results. Learn more at heyoodle.com.

  • 16+ years helping complex organizations grow
  • Deep expertise across data, media, and digital systems
  • Embedded, high-touch partnership model
  • Full-funnel capabilities across the entire digital ecosystem

Our Philosophy:

Relentlessly helpful. Curious. Good humans.
Because how we work matters just as much as the results we deliver.

University of Cincinnati
UConn
Ohio State University
Rice University
Miami University
University of Arizona Global Campus
UC Central Missouri
Cincinnati Children's
UC Health
Bon Secours Mercy Health
American Family Insurance
EyeMed
Luxottica
Smithfield
Worthington Industries
Makino
Perfetti van Melle

Let's Have a Conversation

No pressure. No sales pitch. Just clarity about your data, your challenges, and whether Oodle might be a fit.

Just three questions and 20 minutes of your time.

  1. Where are you now?
  2. Where do you want to be?
  3. Is Oodle a fit?

R
Riley Overman
VP of Growth, Oodle